The National Commission for Culture and the Arts (NCCA) has designated TV host Boy Abunda as ambassador of the 2011 Philippine International Arts Festival (PIAF).
The NCCA said Abunda has the ability to clearly communicate ideas that makes him the perfect spokesperson to promote Philippine arts and culture to Filipinos around the world.
Deputy presidential spokesperson Abigail Valte however clarified that Abunda’s position is an informal designation by the NCCA similar to that of an ambassador of goodwill to promote the arts.
The NCCA had earlier named another celebrity, Dingdong Dantes, as the commission’s youth ambassador. President Benigno “Noynoy” Aquino III’s youngest sister Kris is also acting as a goodwill ambassador, having been named as the Department of Health’s Ambassador for Dengue Prevention.
The “Ani ng Sining” 2011 PIAF will be held on February 2011 in time for the celebration of the National Arts Month.