Now with Westjet, former Facebook Country Manager for the Philippines
Our featured guest for The Innovators 2020 is Alfredo C. Tan, the first Chief Digital & Innovation Officer for WestJet Airlines responsible for building a culture of innovation and in the process transform the airline to become a digital enterprise.
His focus is to significantly enhance WestJet’s self-service capabilities and transform all their digital platforms, allowing for not only a seamless guest experience, but improve commercial performance.
Alfredo joins WestJet as a former Facebook and Instagram Executive in Canada, where he was a founding team member in early 2009. Alfredo went on to work with the leadership team in Asia-Pacific in 2016 to help launch Facebook and Instagram in the Philippines.
Alfredo is also an Industry Professor in the Strategic Management Faculty at McMaster University. His lectures focus on Digital Transformation, Organizational Leadership & Strategy in the EMBA, MBA, and BComm programs. Alfredo has also been a frequent Keynote Speaker at leading Technology, Media, Marketing, Academic & Aviation Conferences across North America and Asia.
Alfredo currently sits on the Digital Advisory Board at the World Aviation Festival, the University of Waterloo, the Advisory Board on Innovation at McMaster University and provides research support for the McMaster Digital Transformation Research Centre (MDTRC). He is also a member of the Leadership Council at the Perimeter Institute for Theoretical Physics.
From the Interns to the CEO: Building a Cohesive Culture of Innovation
At WestJet Airlines, Alfredo C. Tan is responsible for building a culture of innovation—and, while he’s at it, transforming the customer experience across all digital channels and touch points. How does he tackle this massive responsibility? And what can you learn from his successes (and his failures)?
In this talk, Alfredo reveals the values your company needs to embody if it wants to truly embrace the future and stay ahead of change. He shares forward-thinking examples and methods you can start im-plementing right away. And he makes even the most high-tech concepts accessible for any audience. Focus on impact, says Alfredo—don’t get stuck doing business the way it was done 30 or 40 years ago. It’s time for your entire organization to champion innovation and welcome a new level of success.
Alfredo Tan will be joined on stage by Jon Erlichman, anchor of BNN Bloomberg’s morning program, The Open.
Jon Erlichman anchors BNN Bloomberg’s morning program, The Open, corresponds and fills-in as an anchor for CTV National News, and is a contributor to CTV’s “Your Morning.”
He’s a fill-in anchor for Bloomberg’s global program “Bloomberg Markets,” hosts BNN Bloomberg and CTV “Sidelines,” and can be heard on iHeartRadio’s BNN Bloomberg Radio, The Andrew Carter Morning Show, and Newstalk’s 1010 Moore in the Morning.
Erlichman has more than 100,000 followers across all social media platforms, and was profiled by AdWeek in its September 2015 cover story “Meet The Newest Live-streaming Stars Every Brand Should Know About.” Business Insider also named him one of the “100 Tech People You Have to Follow On Twitter.”
