The Department of Tourism (DOT).has embarked on a domestic travel campaign to encourage Filipinos to travel to within the country.
The “Pilipinas, Tara Na!” is being undertaken with help from Smart Communications, Inc. who agreed to jointly produce print and TV advertisements and billboards nationwide focusing on culture, history, ecotourism, nature, and adventure.
The communications company will be also involve in the multimedia promotions campaign and produce and distribute sim cards depicting various tourist destinations to finance a remake of the “Biyahe Tayo” music video.
According to DOT Secretary Alberto Lim, domestic tourism redistributes income to the countryside where there is higher incidence of poverty. He added that Filipinos traveling for leisure or vacation stimulate further growth of the domestic base.
The DOT also joined hands with the Philippine Tour Operators Association (PHILTOA) and Philippine Travel Agencies Association (PTAA) for programs to support the campaign.
Last March, the DOT has also endorsed Johnson & Johnson Philippines’ domestic tourism advocacy campaign “Basta Pinas,” which involves public relations and new media efforts towards getting the public to explore the Philippines.
