It’s the start of the new year and when it comes to the auto industry, in a few weeks, I’ll be seeing the future when auto manufacturers announce their 2015 line of vehicles at the North American International Auto Show (NAIAS) in Detroit.
Being a year older and a bit wiser, I have a game plan for the Detroit Auto Show. Last year’s trial by fire was overwhelming. My game plan is to focus on the cars, trucks, mini-vans and SUVs that will make it to the streets of Winnipeg. I might still ogle at the Bentley, Porsche and Masaratis.
The amount of technology that goes into a vehicle is downright mind boggling. Everything in cars today is controlled or monitored by computers. Reading up on the technological advancements in the media fleet vehicles can easily dominate the weekly car review process. At the end of the day, sometimes the only thing consumers want to know is that by pressing a green “ECO” button saves them fuel and money.
The 2014 International Consumer Electronics Show (CES) opened in Las Vegas earlier this year and prior to publishing, we’re already seeing automotive related technology announcements. As CES 2014 draws to a close in Las Vegas, I’ll be in Detroit so see where all that technology fits into the production cars we will see later this year.
There are so many advancements and amazingly cool technology announcements in the auto industry. Take for example, the newly announced Samsung Galaxy Gear with BMW i Remote App. It might be the closest thing to driving our cars like James Bond with our watch. It almost makes me want to buy a BMW i3 and hope the dealer throws in the watch as a bonus!
Stay tuned for more exciting announcements from CES and NAIAS on the Filipino Journal Facebook Page, and the next issue of the Filipino Journal. Until then, buckle up, drive safe and happy travels!