The Philippine entertainment industry has lost veteran talent manager Alfie Lorenzo who died of heart attack at around 2 a.m. on Tuesday. He was 78 years old.
According to Lorenzo’s brother, Dan, the wake would be held at Arlington Memorial Chapels in Quezon City. Actress Judy Ann Santos is helping with the funeral arrangements. Aside from being a talent manager, Lorenzo was also columnist and a TV host in the Philippine movie and television industry. He has handled big stars that include Judy Ann Santos, Sunshine Cruz and Ruffa Guttierez. He has also worked on almost all networks, either as a host, guest or as a judge in various TV search competitions He was from Pampanga province.